The Commandments of Après Ski

In the good old days, skiers coined the term après that time of day when one had earned the right to indulge and share their passion for powder and sport. Resort towns like Whistler can trace the inception of après culture back to hippy ski-bum days circa 1967. Today, it is a globally recognized social phenomenon and universal celebration that takes place after sport. Clearly, certain things have evolved over the years but the core elements are consistent. It isn’t a full ski or sports day without après. Establishments like craft breweries and upscale restaurants capitalize on the continuous popularity and expansion of this cool sporting culture but overlook the basics. It’s not the atmosphere or the menu that make for great après but the following ingredients. Cause for celebration: The core vibe of après is a celebration. Traditions may vary but the term itself is universally understood. Après is permission to party, to let your hair-down, raise a glass and celebrate the fact that you have conquered another epic... ...

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